PruFid Financial Advisors LLC

Fee-Only Investment Management

Should I use an Investment Advisor?

"A man who is his own lawyer investment advisor has a fool for a client."

—apologies to Leigh Hunt (1784–1859)

Prospective clients often ask us whether they should hire an investment advisor to manage their investments.

This is a complex question which should be carefully considered before deciding.

What Good is an Investment Advisor?

A good investment advisor will essentially act as your personal CFO (Chief Financial Officer). Here's (some of) what you can expect them to do for you:

PruFid provides fee-only investment advisory services inexpensively in the form of the PruFid Portfolio Management Service.

Here are some excellent articles on the proper roles of good investment advisors:

Is an Investment Advisor Worth the Fees?

Good investment advisors are not free. We charge $30k annually for accounts of $15M (for an effective rate of about 0.2%; lower fees apply to larger accounts). Are we worth it? You will have to decide that. But keep in mind the following:

Here is an excellent article on the fairness of fees charged by good investment advisors:

Going it Alone

It is very possible for well-informed individual investors to do quite well on their own. In particular, if they have a well-thought-out investment plan and they diligently execute it, they are likely to be well rewarded.

Our clients definitely do have detailed well-thought-out investing plans. If you have read some of the books in our Reading Room, you may have the tools to generate such a plan yourself. The problem comes in the ongoing implementation stage.

Sadly, we've found that many individual investors tend to unwittingly sabotage their chances of meeting their financial goals by violating the terms of prudent investment plans. As discussed above, one study concluded that the average individual investor's annual risk-adjusted performance was 3.7 percentage points below the market as a whole. The study attributed the poor performance ultimately to people's overconfidence in their investing abilities. Are you overconfident in your abilities? Can you follow a prudent plan without deviation? The very best plan in the world is of little use if it is not followed.

Why don't individual investors follow their plans? There are several reasons. Here are a few:

Here is an excellent article on the likelihood of succeeding when "going it alone" (the bottom line is that it is possible, but not likely for most people):

Going it Alone—Are You Qualified?

If you are intent on managing your investments by yourself, you should first ensure that you are qualified to do so:

Bottom Line

Most people can probably benefit from the services of a good low cost fee-only investment advisor. Even after you take into account the advisor's fees (so long as they are less than about 1% of assets), we believe that most individuals will almost certainly be better off in the end than if they tried to "go it alone."

However, if you are well informed and are able to consistently follow a prudent investment strategy (most people appear to be neither), it is possible to do well without using an investment advisor.



This web page contains the current opinions of Eric E. Haas at the time it is written—and such opinions are subject to change without notice. This web page is intended to serve two purposes:

We believe the information provided here to be useful and accurate at the time it is written. Information contained herein has been obtained from sources believed to be reliable, but is not guaranteed.

No investor should invest solely on the basis of information listed here. Before investing, it is important to consult each prospective investment's prospectus and consider both its risk/return characteristics and its effect on your overall portfolio.

This information is not intended to be a substitute for specific individualized tax, legal, or investment planning advice. Where specific advice is necessary or appropriate, PruFid recommends consultation with a qualified tax adviser, CPA, financial planner, or investment adviser. If you would like to discuss the rationale or support for any particular idea expressed on this web page, feel free to contact us.